The survey, initiated in 1962 to measure the hiring intentions of employers and published quarterly, was revised with the assistance of the Survey Research Center of the University of Michigan. His innovative approach to the temporary industry included shifting emphasis from the factory to the office, recognizing that automated equipment was revolutionizing the workplace, and revising the company's Employment Outlook Survey. Practicing a managerial style he credited to Vince Lombardi, the legendary coach of football's Green Bay Packers, for whom he had written speeches, Fromstein was considered responsible for virtually all of the growth and development Manpower underwent during his tenure. Fromstein made changes in this and many other respects. When Manpower began, it had initially concentrated its efforts on industrial help. Fromstein bought 20 percent of Manpower's stock and moved up to the position of president and chief executive. With Scheinfeld dead and Winter eager to pursue other personal interests, a buyout of all stock was initiated by Fromstein and Parker's president, George S. Where Manpower had enjoyed a meteoric rise in the 1950s and 1960s, Parker's sales began faltering in the late 1970s due to its failure to compete with inexpensive writing implements in the marketplace. Like Manpower, Parker was a well-known, family-owned business based in Wisconsin. In 1976 the Parker Pen Company acquired Manpower for $28.2 million. All of these companies were later sold by Manpower. of Hartford, Connecticut and Manpower Southampton Ltd., which had been one of its franchisees. Its acquisitions in the 1970s included Nationwide Income Tax Service, Detroit Gilbert Lane Personnel, Inc. Fromstein's role in the company's development grew as the company expanded.
Fromstein, whose small advertising agency had been handling the Manpower account, joined its board of directors. Under its founders' charge Manpower expanded during the 1960s, establishing franchises all over the world, most prominently in Europe, but also in South America, Africa, and Asia.
The franchisee was responsible for recruiting and placement, as well as paying a percentage of his or her gross earnings to Manpower, while the company provided promotion and management guidance. In order to set up a Manpower franchise, an investor paid an initial fee, attended a training course, then set up an office. By 1956 Manpower's reputation was established enough that franchising the company name became profitable. A year earlier, Kelly Services, Inc., which would become the second biggest temporary agency, had been formed in Detroit. Winter and Aaron Scheinfeld, two partners in a Milwaukee law firm who saw the labor shortage following World War II as an opportunity to form a temporary agency. Manpower's ranks have often been filled by more women than men in its almost six decades of operations. In addition to staffing needs, Manpower also offers consultations, training, and financial services to some 400,000 domestic and international clients.
has come a long way from its humble beginnings as a temp agency it now provides employment opportunities for a wide range of professionals both in temporary and permanent positions from 4,300 offices in 68 countries worldwide.
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